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Florida Beef Council Celebrates May - Florida Beef Month

Study Demonstrates Regional Beef Preferences

Kissimmee, FL | May 1st, 2018

May marks the only holiday throughout the year when the state of Florida officially celebrates BEEF. Proclaimed Florida Beef Month, May is a time when the Florida Beef Council raises awareness of beef as a delicious and healthy protein that can easily be incorporated into a healthy lifestyle.

 

With Memorial Day as the traditional kick off to the summer season, May is a natural time of year to celebrate beef. Florida is a cow calf state that is home to over 880 thousand head of beef cattle and ranks 13th in the nation for total beef cattle numbers.  Florida’s cattle world is where much of the country’s beef begins its journey from pasture to plate.

 

A study funded by The Beef Checkoff and the Florida Beef Council provides regional information about what Florida consumers consider to be the most important criteria when making their beef buying decisions. The Consumer Beef Index Florida State Scorecard 2016 study reveals some insightful information about what is important to consumers throughout various regions of the state among an even mix of demographics including Millennials (13-32 yrs), Gen-Xers (33-46yrs) and Baby Boomers (47-65yrs). Some key findings include:

Regions / areas in Florida that rank Great Taste as important criteria for choosing beef at home:

  1. Orlando and Tampa Bay/West Central Florida (tied – 97%)
  2. North Florida (91%)
  3. Southeast Florida (86%)

Regions / areas in Florida that rank Great Taste as important criteria for choosing beef at a full-service restaurant:

  1. Southeast Florida and North Florida (tied - 96%)
  2. Orlando (90%)
  3. Tampa Bay/West Central Florida (86%)

Regions / areas in Florida that rank Good Value as important criteria for choosing beef at home:

  1. Orlando (92%)
  2. North Florida (91%)
  3. Tampa Bay/West Central Florida (85%)
  4. Southeast Florida (79%)

Regions / areas in Florida that rank Good Value as important criteria for choosing beef at a full-service restaurant:

  1. Orlando (96%)
  2. Southeast Florida (92%)
  3. North Florida (90%)
  4. Tampa Bay/West Central Florida (83%)

Not only is beef an essential ingredient for backyard grilling celebrations, a growing body of evidence supports the many health benefits of incorporating more protein, including lean beef, into a reduced calorie diet. On average a 3-oz serving of lean beef is approximately 150 calories and provides 25 grams of protein. In fact, it takes two to three times more calories to get the same amount of protein from plant-based meat alternatives. Beef provides 10 essential nutrients including, Iron, Zinc, Protein and B Vitamins; to help maintain a healthy weight, build muscle, and promote proper growth and development

 

“Beef tastes great and is a perfect choice for any grilling get together or weeknight meal,” notes Allyson Trimble, Director of Beef Marketing and Promotion for the Florida Beef Council. “With 38 of the most common cuts of beef meeting the government guidelines for lean, beef is a key ingredient to create tasty, healthy, high protein meals.”

 

To celebrate the 2018 Florida Beef Month theme, “All American Summer,” these recipes have been selected based on their ease of preparation and flavor. Go to  

https://www.floridabeef.org/recipes/florida-beef-month for these recipes and more. 

Two Bite Burgers

Cheesy Jalapeno Burgers

Cucumber Ranch Steaks 

Beef Tenderloin Steak with Blue Cheese Topping 




About The Florida Beef Council

Founded in 1956 and funded by the Beef Checkoff, the Florida Beef Council (FBC) collects $1 from every head of cattle sold within the state for the purposes of promotion, education and research of beef. For beef-related recipes and to learn more about beef, go to http://floridabeef.org