Job Description
Director of Beef Marketing and Promotion

Purpose of Job: Work in all aspects of beef promotion to build beef demand thru utilization of Beef Check off dollars in state of Florida.

Reporting: Position shall report and work under direction of CEO of the Florida Beef Council with normal responsibilities to Board of the Florida Beef Council and Chair.

Responsibilities: Manage all activities for the Florida Beef Council and implement policies of the Board. This shall include monitoring the FBC annual budget, meeting planning, prepare and distribute communications to the Board, creation and execution of annual marketing plan to build beef demand and do so in most efficient manner as possible to reach maximum return on invest of check off dollars. This will include involvement in collection and handling of mail both in bound and outbound, producer communications, social media updates, development, , involvement with the media, website updates: some limited compliance responsibilities. The position will entail outreach and business relationship development across retail, food service, researchers, health professionals and general consumers. The position shall act as liaison to other contractors such as the Florida Cattle Women Inc. to assist with the execution of their programs in education and beef promotion.
Provide review-updates of all activities on a monthly basis and report outcomes to the FBC Board.
Interact and maintain working relationships with other state Beef Councils as well and contractors of the CBB.
These may be restricted or expanded upon agreement with the CEO.

Minimum Requirements: Four year degree in related field from an accredited college, strong knowledge of the Beef industry and marketing to consumers. Work experience deemed appropriate by·CEO. Proficient in computer skills and possess management skills to excel in position. Ability to communicate clearly both written and verbal ( public speaking engagement)

Principal contacts: Florida Beef Council Board of Directors, CEO and other office staff Externally interact with Cattlemen’s Beef Board, United States Meat Export Federation, Other State Beef Councils, Contractors, Retailers, Food Service Organizations, Educators, Purveyors, University personnel, Producers, Collection points etc.

Maintain accurate records, document expenses, code expenses and project funds properly to allocated projects, written monthly report of activities.

No Check signing authority or responsibility to negotiate or represent FBC with banking Institutions

To Apply: Send résume and 3 reference letters to Jim Handley